Evidence-based Design
“Deep within us, we all have this impulse to seek happiness in our surroundings. And we have it for a reason,” says designer Ingrid Fetell Lee, the former Design Director at global design and consulting firm IDEO and author of Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness. “It's directly connected to our fundamental instinct for survival.”
The growing body of research that demonstrates this clear link between our surroundings and our mental health is a field of experimental science known as neuroaesthetics. It has the potential to help us understand the ways our brain responds to art, interiors and architecture.
At the 2019 edition of Milan Design Week, Google worked with researchers from John Hopkins University in the USA to create an installation that explores this new area of science. Equipped with a smart wristband, visitors were able to measure their physical and physiological responses to a series of three different spaces. The collected data detailed which space they felt most comfortable or at ease in.