In 1999 two designers - one Swedish, one British - started working together as consultants to the Swedish furniture industry. Ten years later, Magnus Elebäck and Chris Martin decided to launch their own furniture design and production company, Massproductions.
The two designers, sharing a vision of functional, elegant, modern design, decided to break free of PR - driven product strategies to create a modernist furniture company focusing on the interplay between object and contexts. Massproductions alludes to the beauty of efficient, sustainable, high quality industrial production. By working closely with the engineer and machine operators at their production facilities, the company ensures the integrity of their vision down to every cut and bend.
Building on the clean, functional elegance of modernism, Massproductions brings its core principles into the post-digital era. This translates to multifunctional, highly adaptable design classics – that function like a smart, contemporary toolbox for both interior architecture and the retail market. The collection is highly adaptable and customizable and thus blends in effortlessly as hotel or restaurant furniture. This results in an incredibly strong collection of Scandinavian inspired designer furniture.
In June of 2020, Massproductions’ Designer-in-Chief Chris Martin was awarded the Bruno Mathsson award. The award was established in 1984 by the Karin and Bruno Mathsson's foundation and has been handed out annually since 1984. Bruno Mathsson Prize has become one of the most prestigious design awards within the Nordic countries.
Haute Living is the premier dealer of Massproductions furniture for Chicago and beyond.
