In 2009 two designers, sharing a neo-modernist vision of functional, elegant design, decided to break free of PR-driven product strategies to create a furniture company focusing on the interplay between object and context. In order to realize their vision, they assumed control of the entire production chain – manufacturing, sales and marketing.
The name Massproductions alludes to the beauty of efficient, sustainable, high quality industrial production. By working closely with the engineers and machine operators at their production facilities, Massproductions ensure the integrity of their vision down to every cut and bend.
To designer-in-chief Chris Martin, form is a byproduct of function, materials and production processes. His designs are the result of thorough research, exploring the properties of promising materials – steel wire, cold-cured foam, wood – and Chris Martin figuring out the best way to make them do his bidding.
