Arflex was born on the wave of the technological development, having as protagonists technicians and architects: They were working with new materials like foam rubber, and they had the extraordinary intuition to apply results of their research to producting, opening the way for many other companies which have followed and imitated these steps. Today, Arflex restarts the "experimentation-research" created by Zanuso-arflex in 1950, when the shape of the object was influenced by materials and technologies. Its objective is always the creation of products with a strong image and clean lines, producing an international taste suitable to the latest metropolitan generation.